30 years of natural pleasure
by Govinda Natur GmbH
Successful from the very beginning
Hermann Hesse inspried Doris Maiwald when looking for the company name. "Listen to Nature" Govinda advised Siddhartha in Herman Hesse´s novel "Siddhartha". This very short but comprehensive answer builds the foundation of the organic manufacturer. It all started in 1988 with the opening of a vegetarian specialist shop in the historical center of Heidelberg. Within short time the shop became an insider´s tip.
First Govinda Store in the old town of Heidelberg
Quality always first
Just like water is drippings of a lotus flower, the symbol of Govinda, protecting and preserving its pureness, only products of the best quality are allowed into our product range. Besides our periodic controls of the organic inspection body, quality control and quality management are handled as key roles in the company. The team around our ecotrophologist Daniela Mack constantly executes intensive controls of goods. Additionally, all our products are being analytically inspected through certified external laboratories and examined by experts. Only flawless goods and raw materials reach the market. Govinda´s quality benchmarks are thereby almost always hogher than those of the European organice legislation. Thanks to long-standing relationships with the suppliers as well as through own cultivation projects in Africa, Sri Lanka and Germany, the sensitive and mindful handling of the raw materials is consistently lived.
Loving handwork combined with pleasure
Only 10 years later the production facilities became too small to meet the increasing demand. Doris Maiwald found a new ideal production location in Birkenfeld (Rhineland-Palatinate). Until today the luscious confectionaries and fruit balls are being produced thereby loving handwork. The administration and logistics centre is located in Neuhofen where the employees ensure a smooth and fluent running ranging from order entry to sales support.
The perfect choice
The highly varied product range allows every taste to be satisfied. Especially the well-informed consumer who is looking to buy something special and putting a high value on a healthy diet will for sure find the perfect product. For three decades, dried fruit specialities and sweets are being produced, tasting delicious without any additional sugars. Most of the products are vegan, gluten and lactose free and thereby the perfect choice for people who follow a special diet. Our product range further includes dried sprouts, raw snacks, precooked meals, superfoods as well as coconut and tigernut specialities. Everything is being produced by the principle: fair & social, ecological and innovative.
DORIS MAIWALD, CEO
"Success happens when you do what you love!"
Doris Maiwald and her amazing
team greets you from the Rhineland-
Based on the principles: fair, eco & inn
Help for self-help and capacity building
Together with the German Society for International Cooperation (GIZ) Govinda is supporting the initative “Moringa helps” which provides assistance and guidance for small famer in Malawi (Africa).
Quality in accordance with Nature
The influences of the holistic ayurvedic perception are still present. All products are being produced in consideration of this special nutritional diet. The goal is to reconcile humans with nature. Social behaviour and ecological responsibility form deep-rooted values in the
company principles and culture. The philosophy of Govinda gets to the heart by stating: “Beautiful is what tastes good, does not harm the environment and pays a fair price to the people who produce our products”. The company philosophy is truly visible in every work stage in the daily working life of the Govinda employees. The introduction of new products is well planned and if possible from a regional or local origin. In addition, Govinda has a lot of good relations with suppliers from all around the world. The long-standing relationships enable the purchase and production of high-quality products for a fair price. This is how Govinda secures a long-term shelf space in well-sorted health food and organic stores.
From niche to trendsetter
Noteworthy is the outstanding instinct of Doris Maiwald (CEO) regarding new trends and market peculiarities. Hence fast and flexible actions are possible. Together with the sales force and the product manager new ideas are being explored and checked for feasibility. Thanks to our comprehensive network of certified suppliers, organic raw materials can be imported quickly and are available for the customer in a short time. The pioneer spirit is visible through products like chia seeds and more recently the jackfruit.
Sustainable development in Tunisia
The dates used in Govinda products originated from a fair-trade-project in Tunisia. Due to stable prices which ensure a living as well as consultancy in organic farming and production and good cooperation, Gebana Maghred is able to realise a genuine added value for the small farmers in the region. The organic and FLO certification allows positive long-term visions.